I love good food and make sure that my tavern always has the best chef available.
If my patrons are laughing then they don't mind bad food and watered down ale. I make sure to always have good entertainment available.
With good ale my patrons won't notice the rotten food and the dull entertainment.
My patrons have precise pallets and I must make sure to have the best ale and the best food for them.
Who cares about the food when you have good ale and something to laugh at?
My patrons are money bags that I have specialized in separating from their coin.